PR thinking that's
actually useful.

How hotels can avoid hurting their reputation through price

Reputation takes a long time to build but can be broken in an instant. With the news that Liverpool will…

Destination Marketing: How to get press coverage for attractions

Destination marketing is vital to tourism, especially when you consider there are thousands of UK visitor attractions to visit. The Association…

Post Office Scandal highlights trade media importance in B2B PR

Pitching trade journalists is just as important as targeting those at national publications especially in B2B PR. The Panorama episode…

Context matters when copywriting

When copywriting, or writing any content, how do you spell wellbeing? A simple enough word, but recently a fellow freelance…

Why the Polish city of Wrocław is one to watch for SaaS companies

Covid-19 boosts e-learning, but could PR boost it further?

According to the Department of Education, in 2019 there were 8.82 million school aged children in the UK. Globally this figure…